Partners

Next Play UK is purpose-driven.

Next Play UK brings together competition, culture and opportunity — a national stage for ambitious players aged 17–23 to develop, compete and be seen.

Our partners help make that possible.

Your partnership helps reduce barriers, support development, fund nationwide programming and create a pathway that didn’t previously exist — one that genuinely changes lives through basketball.

• high-quality filming and analysis

• accessible trial environments

• KOTC regional tournaments

• trained coaches and evaluators

• performance testing

• safeguarding and welfare

• subsidised player access where needed

NATIONAL REACH

A pathway connecting players, families, coaches and communities across:

• London
• Midlands
• North
• National League clubs
• Academies
• Schools
• Universities
• Community programmes

Basketball is the fastest-growing youth sport in the UK — and Next Play UK sits directly at its centre.

YOUTH AUDIENCE

Our audience is:

• Gen Z + Young Millennials
• Highly engaged in sport, culture and social media
• Multi-platform
• Passionate about teams, identity and storytelling
• Actively seeking opportunities, pathways and inspiration

This is one of the most valuable and hardest-to-reach demographics for brands.

We understand how to speak their language.

COMPETITION MEETS CULTURE

Next Play UK blends:

• elite competition
• regional identity
• media coverage
• storytelling
• events with energy and atmosphere
• highlight-driven formats
• relatable, aspirational content

This makes the pathway culturally relevant — and gives partners a place where sport and storytelling meet.

GENUINE IMPACT

Your partnership directly supports:

• player development
• access to elite competition
• filming, analysis and exposure
• injury support and safeguarding
• community outreach
• regional opportunities
• long-term progression routes

This is sport done with purpose — visible, measurable, meaningful.

BRAND VISIBILITY

Through:

• KOTC Regional Tournaments
• Open Trials
• NXT U23 League
• Media Hub highlights
• Game film
• Social content
• Player profiles
• Event branding
• Digital storylines
• Partner spotlight features

Your brand sits where attention already is.

DIGITAL REACH & CONTENT INTEGRATION

Basketball content outperforms almost every other sport among younger audiences.

Partners benefit from:

• multi-platform content
• high-shareability clips
• integrated video branding
• consistent season-long exposure
• real-time event coverage
• organic player-driven reach

Your brand becomes part of the story — not an interruption.

EVENT PRESENCE

Become part of:

• Trials & testing
• KOTC tournaments
• Final Assessment Day
• NXT U23 League gamedays
• Regional finals
• Media days
• Talent showcases

Your brand meets players, parents, coaches and communities directly.

HIGH-PERFORMANCE ALIGNMENT

Partner with a platform built on:

• standards
• visibility
• progression
• professionalism
• player welfare
• modern basketball concepts

This positions your brand alongside ambition, development and future talent.

LEAGUE PARTNER

Brand alignment with the NXT U23 League — title, presenting or supporting.

KOTC SERIES PARTNER

Ownership of one region or the full national KOTC circuit.

EQUIPMENT & PERFORMANCE PARTNER

Strength and conditioning, testing, recovery, apparel, footwear or hydration.

MEDIA & CONTENT PARTNER

Co-branded content, storytelling, features, highlights and digital presence.

COMMUNITY PARTNER

Support for access, bursaries, participation and outreach.

PLAYER PATHWAY PARTNER

Visibility on trials, assessment days and developmental programmes.

Partnerships can be national or regional, season-long or event-specific.

We build them with purpose.

A modern pathway.
A growing audience.
A platform built for what’s next.

We don’t just run events — we build stages where players grow, compete and get noticed.

We don’t just create content — we create moments that travel.

We don’t just talk about development — we structure it, film it, and connect it to the next step.

Partnering with Next Play UK means investing in:

• youth development
• community impact
• high-performance sport
• national visibility
• the future of British basketball

It’s more than sponsorship — it’s alignment.

If you’re a brand, business or organisation looking to connect with a high-growth sport, an engaged youth audience and a forward-thinking pathway — we’d love to discuss how we can build something together.